The human population is growing, and will likely keep growing as time goes on. As the person in charge of distributing your company’s products and services, how do you intend to fulfill your job? Do you plan to go knocking on every door in the neighborhood? Or maybe you plan to send mail to all the addresses in a certain area? Those methods are highly inefficient, as each exclude a significant amount of potential customers. What’s the best method then, you ask? The answer is simple: Database Marketing.

What is Database Marketing?

Database Marketing utilizes a systematic approach to analyze the databases of customers. In doing so, businesses are able to identify which the potential customers are among plenty, allowing for a more specific style of marketing. The customer database contains the names, addresses, e-mails, phone numbers, income, purchase history, and any other additional information that can be legally acquired.

As an example, let’s say you are an employee of a company that specializes in fashion. How can you generate a more specific target list among countless people? Well, you could examine the customer database for those subscribed to fashion magazines or have bought similar products before. From the gathered information, you could then contact those that show potential interest in your product using Email Marketing, giving your targeted customers a higher chance of responding.

Benefits of Database Marketing

Marketing Database

  • Income growth. Your targeted recipients are more likely to respond to the offered deals and promotions than randomized addresses with no initial interest in your product or service.
  • Efficient allocation of funds. Database Marketing is significantly cheaper than the traditional method of advertising.
  • Saved time. Instead of wasting your precious time trying to appeal to customers that have little to no interest in your product, Database Marketing redirects your appeal to clients’ who are likely to have a genuine interest are willing to avail of the services you offer.
  • Positive customer relationship. Database Marketing paves the way for tailored messages, creating a more personal feel to the emails sent to individuals. Willing customers are more likely to appreciate and enjoy your content.
  • Improved content. Most commercial emails are obviously messages sent to a huge number of people, all with the same content. But with the use of Database Marketing, you could adjust your content to meet the needs of a specific group of people, addressing their individual needs and wants.

Consumer Data Append on Database Marketing

With more and more people flocking to the Database Marketing Strategy, ensuring the quality of databases has never been more important. Given the large size of consumer data and its susceptibility to change, it is necessary to master the skill of data management and appending. Consumer data append specifies methods by which your clients can be better understood. It is also the most used and effective way to broaden the scope of your database records.

The most basic and most essential elements of your consumer record are the name, address, age, and income. From these four, you could slowly branch out and obtain more information about the consumer using data append, like net worth, hobbies, credit history, marital status, and many more. Gathering these much from four simple elements is a truly commendable feat; that is the power of Database Marketing combined with data append.

Why should I invest in consumer data appending?

1. It is an investment, not a cost. Although you will have to allocate some funds in order to properly manage your records using data appending, a large return of investment is guaranteed. By improving the quality of consumer databases, the overall marketing strategy of your business becomes significantly polished.

2. It is critical in your strategy, especially if you use Database Marketing. Consider data appending the pillar by which Database Marketing rests upon. Through the use of consumer data append, the benefits that Database Marketing has to offer are reaped at their maximum.

3. It allows for a more accurate method of targeting customers. Appending your customer database gives you a clear idea about who is interested in what you offer and who is not.
Database Marketing is a strategy that is purely information-based. Its strength and its weakness lie in the quality and legitimacy of the gathered information. Therefore, businesses involved in Database Marketing must be able to ensure the accuracy of their consumer records.