How would you convince the prospects that your products and/or services are better than your competitors? You need to prove it. Will you go for gate crashing or cold calling? These techniques have become old-fashioned. Moreover, your resources may get exhausted soon. Why take such risk? […]

Email appending is a common term widely used by email marketers. It has been helping the marketers in enhancing their online marketing campaigns success rate for quite some time. However, many people are still reluctant to consider email appending a reliable source of valuable data, just because of the emergence of many ill-reputed email appending […]

The email open rate is something you will be watching during your email marketing campaign. However, if you have encountered low open rate that means your campaign is not doing well and you will have to implement a better strategy for it. Re-sending emails to non-openers can be a good option in your effort to […]